Free Shopify resources from a team that ships its own apps.
Audit checklists, ROI calculators, and playbooks based on what we've actually seen work across 30+ Shopify stores. All free, no upsell, no tricks.
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PDF · 12 pages · 50 checks
Shopify Conversion Audit Checklist
A 50-point checklist covering page speed, product pages, checkout, mobile UX, trust signals, and email capture. Run it on your store in 30 minutes.
Page speed + Core Web Vitals (8 checks)
Product page optimisation (10 checks)
Checkout & payment flow (8 checks)
Mobile UX + trust signals (12 checks)
Email & SMS capture flows (6 checks)
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PDF · 6-part checklist
Is ChatGPT Recommending Your Store?
The 6-part AI-Visibility Checklist for Shopify store owners — the real levers that decide whether ChatGPT, Gemini and Perplexity can find, read and recommend your products. Includes a 30-minute self-audit.
Let the AI crawlers in (GPTBot, ClaudeBot, PerplexityBot)
Product data quality + Schema.org structured data
Shopify's official AI channel
llms.txt & agents.md — the honest truth
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PDF · Playbook
The Shopify Discount Playbook
BOGO, volume breaks, free gifts and free-shipping bars — which discount to use when, the exact setup steps, and the 4 mistakes that quietly burn your margin instead of raising average order value.
Find exactly what's slowing your store down — app bloat, ghost code, heavy images, render-blocking scripts — and fix it point by point. Written by the team that does this for client stores every week.
Measure properly before you touch anything
App bloat — the #1 silent killer
Images — usually the heaviest thing on the page
Fonts, theme weight, scripts & setup
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