ABOUT XPERTSHIRE

We build the Shopify tools we wish
we'd had as merchants.

Xpertshire is a small, remote-first Shopify development studio. We build focused Shopify apps that solve specific merchant problems — and we run custom theme, app, and migration projects for stores that need expert-level work.

Read the blogSee our flagship app
Feb 2024
Founded
3 apps
Shipped on Shopify
5
Team members
100%
Remote
OUR STORY

Started as merchants, grew into builders.

Xpertshire was founded on 15 February 2024 after years of running and consulting on Shopify stores. The pattern that kept showing up: merchants losing international traffic to wrong-currency, wrong-language experiences, and bleeding revenue on flat pricing that ignored AOV opportunities.

The big apps in those categories were either too expensive, too bloated, or locked behind Shopify Plus. We started building leaner alternatives — first Geo Redirect Xpert for international traffic, then Xperts Volume Discount for AOV optimisation, and most recently a wishlist code package for stores that don't want a third-party widget.

Alongside the apps we run a steady stream of agency work — custom themes, migrations, app development, and speed/CRO audits. Every learning from that agency work feeds back into our products and the long-form tutorials you'll find on the blog.

HOW WE WORK

Four things we genuinely care about.

Solve real merchant problems.

We only build apps and write content for problems we've personally hit on a merchant store. No solution-in-search-of-problem.

Affordable, transparent pricing.

Free plans on every app. No hidden 'Plus-only' lockouts. Most of our blog tutorials work on every Shopify plan including the Starter tier.

Native UI everywhere.

Apps use Polaris and embed properly in the Shopify admin. Themes use Online Store 2.0 sections. We don't leave merchants with custom-trained UIs.

Show our work.

Every blog post on this site is tested on real Shopify stores before publishing. Numbers in case studies are real numbers from real merchants.

THE TEAM

Five people, fully remote.

We work async across time zones — most of the team is in India, with support coverage that overlaps US business hours. Names below are as we sign internal docs; for privacy we publish initials and last-name letters for everyone except the founder.

Mohammed Ibrahim Ali

Founder & Lead Shopify Developer

Spends ~50% of his week on Geo Redirect Xpert and Volume Discount development, the rest on agency builds. Writes most of the blog content here.

  • 8+ years e-commerce engineering
  • Liquid, React, Hydrogen
  • Shopify Apps API

Aisha K.

Senior Frontend Developer

Theme specialist. Owns most of the custom theme builds. Obsessed with Core Web Vitals.

  • Liquid + Online Store 2.0
  • Accessibility (WCAG)
  • Lighthouse perf tuning

Rohan V.

Backend & App Developer

Builds the embedded app side of our Shopify apps. Contributes to Geo Redirect Xpert's A/B testing engine.

  • Remix + Polaris
  • Shopify Admin GraphQL
  • App Bridge / app embeds

Priya S.

UX/UI Designer & CRO Specialist

Designs every screen on our apps and merchant sites. Runs the conversion experiments that ship into our case studies.

  • Figma + Polaris design system
  • Conversion-rate optimisation
  • Heatmap + A/B analysis

Saanvi P.

Customer Success & Content

Onboards new merchants, handles support tickets, and edits the long-form blog content for clarity.

  • Merchant onboarding
  • Support & docs
  • Content marketing
WHAT WE DO

Apps, themes, and the work in between.

Custom theme development

Online Store 2.0 themes built from scratch or customised on top of Dawn / Sense / Trade. Mobile-first, Lighthouse-tuned, accessible. More on theme builds →

Shopify app development

Custom embedded apps using Remix + Polaris + Shopify GraphQL. We've shipped three of our own — we know the pitfalls of App Store reviews, billing, webhooks, and app proxies.

Migration & headless

Migrating from WooCommerce, Magento, BigCommerce, Wix, or Squarespace to Shopify. Or going headless with Hydrogen + Storefront API for stores that need fully custom UX.

Speed & CRO audits

Lighthouse audits, Core Web Vitals fixes, A/B test design and analysis, cart and checkout optimisation. We run these projects with quantified before/after numbers.

Long-form content

Most of our blog is tutorial-grade content — 2,000+ word guides on geolocation, country blocking, A/B testing, international conversion, and more. Free to read, no email gate.

Got a Shopify project in mind?

We do free 15-minute scoping calls — no obligation, no upsell. Tell us what you need and we'll tell you whether we're a fit.